Online Archives

Before diving into the online world, it’s helpful for churches to craft a social media philosophy.

Included in this philosophy should be a clear definition of the intended audience, a realistic analysis of available time and resources, a consensus about social media goals, a clear idea of the work flow and the establishment of a social media personality.

Generally, who a person is in their life will be mirrored in the social media world. Personalities don’t change just because electronics are introduced.

Trying to be dramatically different in the way one works or the personality they present online usually leads to frustration. Authenticity is key. Users must be willing to be themselves – personally, professionally and institutionally.

It’s also important to integrate social media efforts into the rest of one’s work life. Be disciplined, but don’t let it your efforts or the technology become overwhelming. Be willing to “repurpose” what’s already been created to be used in different online outlets.

Some other best practices include:

• Be prepared to encounter the culture, in all its messiness.
• People are not interested in being targets of communication. They want real relationships and authentic conversations.
• If you don’t want it repeated, don’t say it in the first place.
• Be curious. Look constantly to models and proven social media best practices.
• Listen.